“Entering new markets isn’t about doing more of what worked at home — it’s about doing different: new routes to market, fresh distribution models, adapted sales processes and a refined customer value-proposition”.
Sales and Marketing Review Framework (Source: Enterprise Ireland)
CLIENT ENGAGEMENTS
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I work closely with founders of innovative technology companies to build the right sales and marketing foundations to scale their businesses internationally.
CLIENT COMPANIES
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Calyxia – CEO (Jamie Walters)
Calyxia – CEO (Jamie Walters)
Ryan made a major contribution to Calyxia’s commercial strategy in 2025. He helped us to design and implement our new partner distribution strategy, now a core pillar of the company’s growth. Ryan has a strong instinct for identifying the right route to market at the right time for the business.
He also championed and led the rollout of our new sales process and CRM system, improving how we manage customer and partner relationships. Ryan also worked closely with our senior team to sharpen our customer value proposition and strengthen how we communicate Calyxia’s value creation to our customers. His strategic insight and business intuition have played an important role in building the foundation for Calyxia’s long-term success.
He-Man Dual Controls – CEO (Paul FERRIS)
He-Man Dual Controls – CEO (Paul FERRIS)
“After 12 months of Market Entry work with Ryan in the French market, we secured a seven-year exclusive agreement with a major automotive OEM. This new contract has doubled our annual revenues and brought our company onto the global stage. Our company had to move to a larger factory in the UK to meet the demand we experienced after beginning our internationalisation work in France. Our work together has delivered significant value for our company and shareholders”.
Blu Wireless – CMO (Mark BARRETT)
Blu Wireless – CMO (Mark BARRETT)
Ryan’s route-to-market work has delivered important wins for Blu Wireless, securing customers such as the French Navy, Army, Air Force, and Gendarmerie Nationale, while building access to top military decision-makers. A new partnership with ARQUUS opens a fresh channel to embed Blu Wireless technology directly into next-generation connected vehicles and robots. These milestones have built the foundation for Blu Wireless’s expansion across Europe and paved the way for its next wave of growth with new and exciting routes to market partners and customers.
Cellnex France – Sales Director (Loic Besnard)
Cellnex France – Sales Director (Loic Besnard)
In an emerging market, Ryan has helped us define the go-to-market strategy from scratch, leveraging an efficient lead-generation process. Despite the market’s immaturity, he understood which market segments to prioritise very early, leading to some first contracts being signed quickly. In addition, he has always brought the right partner at the right time, whether the need is technical or business. In two words, Ryan’s added value can be summarised by agility and proactivity.
CoolPlanet- CEO (Norman Crowley)
CoolPlanet- CEO (Norman Crowley)
“The internationalisation work we have done with Ryan has led to several significant sales wins for CoolPlanet with many global food groups headquartered in France. In 2022, we signed a significant contract with a global food company with over 100 factories, thanks to our close work together”.
Edzcom – CEO (Mikko Uusitalo)
“We began working with Ryan on a market entry project in France in November 2020. Within six months of our work together, we secured our first customer win in the French market. Within 12 months, we secured a multi-million euro contract with a global manufacturing company. Ryan’s passion and leadership in our internationalisation efforts were instrumental in securing our first wins in France. We look forward to securing further customer wins together in the coming months.”
Tricel – CEO (Mike Stack)
Tricel – CEO (Mike Stack)
“We began working with Ryan on an ambitious market entry project in France while he was working for Enterprise Ireland in 2010. Today the French market represents over 30% of revenue for our entire group, and we employ over 70 people in France. Our initial success in the French market was directly linked to the passion, leadership and insights Ryan first brought to our market entry efforts in the French market.”
PE INVESTMENT FUNDS
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Adrian Field – Partner at Perscitus LLP
Adrian Field – Partner at Perscitus LLP
I have worked with Ryan for over 15 years across several sectors, including energy, technology, manufacturing and communications. He has worked with portfolio companies on business development, strategic alliances, and sales channel evolution, and in several cases has delivered measurable value to shareholders. He is an experienced business builder and is adept at working with management teams to extend their reach.
TRADE DEVELOPMENT AGENCIES/INVESTMENT FUNDS
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Program Director Business Finland – (Reijo Smolander)
Program Director Business Finland – (Reijo Smolander)
Business Finland started working with Ryan in 2016 to help Finnish ICT companies enter the French market. Over the years, we have had several assignments across multiple industry verticals, during which, based on market needs, Ryan has identified relevant Finnish companies and brought them together with French companies. Ryan’s passion and leadership have been instrumental in helping several Finnish companies find their first French customers.
Ryan’s French market knowledge and wide industry networks have helped us at Business Finland focus our export promotion on the most relevant and promising opportunities.
Sinead Lonergan – Director Enterprise Ireland
Sinead Lonergan – Director at Enterprise Ireland
I had the pleasure to work with Ryan between 2012 and 2015 in my capacity as Manager of Enterprise Ireland France.
Ryan was working as a Market Advisor across Technology and Climate Tech at the time.
Ryan brought incredible energy and passion to his work, helping Irish companies enter and grow in the French Market. His ability to build and nurture networks was outstanding, and the value he brought to his clients had a significant impact on their businesses and on Enterprise Ireland’s overall mission.
Business Finland – Head of Industry (Toni Mattila)
Business Finland – Head of Industry (Toni Mattila)
I have been working with Ryan since 2018 in various contexts related to industrial digitalisation. Ryan has been my local market advisor in France and has helped identify potential clients and business partners for our Finnish companies. Ryan is well networked and capable of establishing contacts with relevant companies, and with his help, many Finnish companies have successfully entered the French market. Ryan has also supported me with several ministerial business delegations and helped to organise various business events in France. I have been very pleased with our co-operation.
CONTACT
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